The section’s main goal is to examine the changing influence and social role of companies. With international firms increasing their revenue and influence every year, they started to enter industries formerly controlled by governments. In addition to building previously unavailable services in developing countries, firms started to take their share from the government’s tasks in developed countries..

During this section, students will deal with the changing social role of companies. Participants will get to know the forms and limitations of socially responsible activities and business models.

Can they take a bigger role in the improvement of the future’s society? If you ever wanted to create an impact on the world through a company, this section is made for you. Join to our interactive intensive course, we will learn the theoretical background and will also apply this knowledge in the topic of CSR.

Section Syllabus:

Day 1

Morning Session

The reason behind the creation of corporates in nutshell. Corporate relationships with the society and the legislation. The role of companies and the government.

Afternoon Session

Case studies. Just how big did companies grow? What are their capabilities? How large is their lobbying power and what is their influence on the world? Why is it important for us?

Homework: Are there companies with great influence in your country? Do you remember some interesting news which were really positive or negative about these companies? What is your opinion on their effects on your country?

Day 2

Morning Session

The purpose and the motivation which control the corporate operating. Profit above everything? Or would they like to create more than money? What are their boundaries and barriers that create a limit of their existences?

Homework: Find one existing company whose mission is improving the society. OR Find one existing company which don’t care enough of the society. What is your idea, how could you improve its operating?

Day 3

Morning session: CSR

Context of the corporate social responsibility. How does CSR planning look like? Why do corporates create CSR or Sustainability Reports? What do they take into considerations? Are these reports in harmony with their real impacts on the world?

Afternoon session: Shared value and new business models

New business modells (ecosystems, platform models etc.) What opportunities do they open? The concept of shared value.

Homework: Think of an industry where the concept of shared value works. Could they work in other industries?

Day 4

1. Elaboration of the project. Choose an industry and try to collect ways to create shared value.

2. Presentation to the employees of a Hungarian multinational company’s CSR department. Workshop about the findings and suggestions. Could they work and if not, why?

Section teachers:

 

László Radácsi

Budapesti Gazdasági Egyetem
Radacsi.Laszlo@uni-bge.hu

 

Péter Hardi

Central European University

hardip@ceu.edu
https://people.ceu.edu/peter_hardi

Section organizers:

In case of any questions related to the section, please contact us:

 

Roland Rausz 

BA student – Finance and Accounting

Corvinus University of Budapest

rausz.roli@gmail.com

+36 30 740 2761

 

Viktória Szücs

 

BA student – Business and Management

Corvinus University of Budapest

szucs.viki5@gmail.com

+36 30 657 8370

 

Requirements & Application:

  1. A page-long motivation letter, mentioning your previous studies, your interactions with the topic of CSR and what you would like to take away from CEC 2019
  2. Your CV

Register here to the Central European Conference and send the application material to the following e-mail: centraleuropeanconference2019.@gmail.com